In this page you will find all the ways to build a business through social networking:
Having a business brings its own set of endeavors and challenges. Building a business takes time, connections and money. Social networking is one of the few outlets that give’s you the most “bang for your buck!” Wade H. Shaw, of Mercer University School Of Engineering, states that, “The speed that these tools have been adopted eclipses anything we’ve ever designed.” With the quick pace of social networking it is hard to see the benefits without getting lost in the overwhelming amount of information.Jeff Bullas, of social networking marketing, has produced a list of the 12 major benefits social networking has on a company.
2. Increased traffic to website
3. Greater favorable perceptions of the brand
4. Able to monitor conversations about the organization
5. Able to develop targeted marketing activities
6. Better understanding of customer’s perceptions of their brand
7. Improved insights about their target markets
8. Identification of positive and negative comments
9. Increase in new business
10. Identification of new product or service opportunities
11. Ability to measure the frequency of the discussion about the brand
12. Early warning of potential product or service issues
Worries? Questions? Concerns?
Will the amount of time I put into social networking produce more clientele?
By using social networking you are allowing your company to broaden their horizon, by extending your services to a larger group of people. It has become a fact that you can reach more people through the Internet in one day then you can through face-to-face interactions. The more people that know about your company the more clientele you will bring in.
Will it connect my company to a broader span of businesses and individuals than the traditional forms of marketing?
While traditional forms of marketing should not be complete pushed to the wayside, our world is simply producing different forms of marketing. As stated previously, the Internet and social networking sites in particular are allowing larger and more diverse groups to be reached. While direct mail appeals and billboard signs may catch the eye of a few people, you would most likely not see the more instantaneous responses that you would through the Internet.
Can it help drive more people to our website?
“Existing” on a social networking site isn't necessarily to chat about the latest movies or the hot gossip headlines. Social networking improves your search engine optimization (SEO). That means, if you are the owner of a jewelry company and someone searches, for example, rings, your websites is the first to appear in the list of Google options. The way social networking has been set up, more recently, provides you with the capability to make each social networking site into its own mini website directly back to your main websites homepage. Either through "Face It" pages for Facebook or coding a "Like" box to post directly on your website. The options are almost unlimited!
